The case for high-end print magazines
Much (virtual) ink has been spilled about the death of print magazines. While the trend has been happening for years now, the two-headed beast of Covid-era supply chain issues and a steady stream of postal service rate increases sped it up. These days, making the case for print is more challenging than ever. There’s no denying that it’s hard to beat the per-customer economics of digital communication, and many companies — and storied magazine brands — discontinued their beloved print publications in favor of e-newsletters, videos and web content. As print budgets were slashed and burned, marketers pivoted to adapt to the new reality, learning new ways to tell stories and reach a broader audience. But blasting messages into the abyss of the internet, a crowded email inbox or onto the social media feeds of your customers, where they compete with political rants from high school acquaintances, is not without its own challenges. It is a little less comforting to ... Read More
