For any publication — or anything that you write — proofreading is an important step in being clear, concise and error-free. Working with a specific brand style? Proofreading will ensure that you’re following brand guidelines. Here are some tips for effective proofreading: 1. Take a break. But you just started! What we mean is, start proofreading with fresh eyes in a quiet, distraction-free environment. Step away from what you’re working on for a few minutes or so, then start proofreading. Your eyes will be ready to spot mistakes more easily. You need to concentrate, so give yourself enough time to work carefully. 2. If you can, print it out. It’s often useful to just leave comments in a Word document or PDF as you read through, but printing out what you’re proofing can help you catch errors that you might miss on the screen. If you have the time and a printer handy, it’s worth it for the extra step. ... Read More